Peter E. Rossi‎ > ‎

Bayesian Statistics and Marketing

 

 

John Wiley and Sons, December 2005

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Table of Contents

Errata


bayesm, an R package to implement models and methods in this book is now available on CRAN.
bayesm contains datasets and code to implement many of the models in chapters 1-7 of BSM. Additional data and code for the case studies is given below:

CS 1: A Choice Model for Package Goods
          xdata 
          ydata 
          run model (R) 
          MCMC implementation (R)

 

CS 2: Modeling Interdependent Consumer Preferences 
          simulated data
          actual data
          run model on simulated data (R) 
          run model on actual data (R)
          MCMC implementation (R)

 

CS 3: Overcoming Scale Usage Heterogeneity 
          rscaleUsage implements MCMC for this model.  

          See also dataset customerSat

 

CS 4: A Choice Model with Conjunctive Screening Rules 
          data
             camatt3.txt
             camchoice.txt 
             camdesign.txt 
             tindex.txt 
          run model (R) 
          MCMC implementation (R) dll / C code

 

CS 5: Demand for Variety

          data

          run model (R)

          MCMC Implementation (R)